Cover image for Becoming Facebook : the 10 challenges that defined the company disrupting the world
Title:
Becoming Facebook : the 10 challenges that defined the company disrupting the world
Author:
Hoefflinger, Mike, author.
ISBN:
9780814437964
Personal Author:
Publication Information:
New York, NY : AMACOM, [2017]

©2017
Physical Description:
x, 244 pages : illustrations ; 24 cm.
Abstract:
"Facebook's founding is legend. In a Harvard dorm, Mark Zuckerberg invented a new way to connect with friends and the rest is history. But for the people who actually molded this great idea into a game-changing $300 billion company, the experience was far more tumultuous and uncertain than we might expect. Mike Hoefflinger was one of those Facebook insiders. As a computer engineer turned marketing innovator who worked with COO Sheryl Sandberg, Hoefflinger had a front-row seat to the company's growing pains, stumbles, and reinventions. Becoming Facebook tells the coming-of-age story of the now venerable giant. Filled with insights and anecdotes from crises averted and challenges solved, the book tracks the company's development, uncovering lessons learned on its way to greatness." -- Provided by publisher.
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